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General info
What is Magnatune?
Why I created Magnatune
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Detailed information
Big Ideas
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For Musicians
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The Business Model: how we (and our artists) pay the rent.

Our target audience:

  • People who listen to music in the background while they do other work (i.e. office workers [or any traditional "radio" market]).
  • Fans of music that gets little radio airplay or major record distribution, but has a fairly large audience.
What we provide for free:
  • Radio stations of our very high-quality artists, tailored to each listener's specific tastes.
  • We make it easy to listen to our music, and what we play is on-genre and extremely high quality.
  • A simple interface to save your favorite artists and songs; come back to them, build a collection.
  • A wide variety of music that can be freely previewed and put on a 'temp track" on a work-in-progress. If the music is then proven to work for your use, you can then pay to license it for advertising, films, business, etc.
What we sell:
  • Downloadable albums at a low price: $5 to $18: buyer determines the exact price.
  • Sub-licensed music for commercial purposes (i.e.: trade shows, advertising and web sites), priced from $150 to $5000, depending on length and type of use. This is our fastest-growing and most profitable business area.
  • Merchandise: posters, clothing, mugs with artist's likeness. We're not currently offering this, but we may in the future.
How the artist makes money:
  • 50% of the sale price of each album goes directly to the artist.
  • 50% of any commercial sub-licensing (ads, web sites, trade shows, films, etc) goes directly to the artist.
  • 50% of merchandise profits goes directly to the artist.
  • Wider distribution of the artist's music means more gigs and more fans.